Erika Biron

Erika Biron

Typical coffee lover. Incurable social media ninja. Lifelong explorer. Infuriatingly humble bacon scholar. Subtly charming coffee ninja.

101 Posts Written
The Top Challenges for Marketers in 2021 and How to Overcome Them

The Top Challenges for Marketers in 2021 and How to Overcome Them

As the economy continues to recover from the unexpected recessions, the role of a marketing professional has become...

Maximizing Returns and Reducing Costs with Effective Marketing Management

Maximizing Returns and Reducing Costs with Effective Marketing Management

Marketing management can be a powerful tool to reduce costs and maximize returns. By adjusting your strategy to emphasize ...

Using Data to Enhance Your Digital Marketing Strategy

Using Data to Enhance Your Digital Marketing Strategy

Data-based marketing is a strategy that focuses on optimizing brand communications based on customer information. It is a ...

10 Essential Elements for a Winning Marketing Plan

10 Essential Elements for a Winning Marketing Plan

Creating a successful marketing plan is essential for any business to succeed. It is the first step in creating a...

Is brand loyalty a marketing strategy?

Is brand loyalty a marketing strategy?

Loyalty marketing is a customer retention marketing tactic that is based on retaining repeat shoppers through incentives...

Overcoming the Top 12 Marketing Challenges: Solutions for Product Marketers

Overcoming the Top 12 Marketing Challenges: Solutions for Product Marketers

Product marketing is the process of bringing a new product to market and making consumers appreciate it. Evaluating your...

How to Implement an Effective Marketing Management Strategy

How to Implement an Effective Marketing Management Strategy

Marketing management is a continuous cycle of research, planning, implementation, and measurement. It starts with...

Maximizing Results with Effective Marketing Management

Maximizing Results with Effective Marketing Management

Marketing effectiveness is measured by the extent to which a company's marketing strategies increase its revenues and, at ...

How to Improve Customer Service with Effective Management Strategies

How to Improve Customer Service with Effective Management Strategies

Good customer service is essential for any business to succeed. It's important to have a framework in place to measure...

8 Essential Elements for a Winning Marketing Management System

8 Essential Elements for a Winning Marketing Management System

Marketing management is a process that helps companies promote and sell their products, from concept to implementation....

10 Essential Components of a Successful Marketing Management Plan

10 Essential Components of a Successful Marketing Management Plan

A marketing plan is essential for business success. It is the first step in creating a successful marketing program for...

5 Essential Components of a Winning Marketing Plan

5 Essential Components of a Winning Marketing Plan

The key to success is understanding that you can't please everyone. A well-crafted marketing plan is full of dates and...

The Most Important Factor for Successful Marketing Management

The Most Important Factor for Successful Marketing Management

Understanding your ideal customer is essential if you want to do business with them. You must be aware of their...

How to Improve Customer Service and Increase Loyalty

How to Improve Customer Service and Increase Loyalty

Customer service is a critical component of any business, and it is essential to ensure that your representatives are...

8 Components of a Successful Marketing Plan: A Comprehensive Guide

8 Components of a Successful Marketing Plan: A Comprehensive Guide

Creating a successful marketing plan is essential for any business. It's the roadmap that will guide you to success and...

What are the types of integrated marketing communication strategies?

What are the types of integrated marketing communication strategies?

Paid advertising is paid communication, generally through print, television, radio, application, or banner...

Overcoming the Most Common Marketing Challenges in 2021

Overcoming the Most Common Marketing Challenges in 2021

As the world continues to grapple with the economic fallout of the pandemic, the role of a marketing professional has...

Which of the 4ps is most important and why?

Which of the 4ps is most important and why?

The product is the most important pillar of the marketing strategy. You deliver a particular product to a particular...

How to Effectively Implement a Winning Marketing Plan

How to Effectively Implement a Winning Marketing Plan

Creating and executing a successful marketing plan is essential for any business. It's a roadmap that outlines the...

10 Strategies to Create an Effective Social Media Marketing Management

10 Strategies to Create an Effective Social Media Marketing Management

Social media marketing is a powerful tool for businesses to reach their target demographic. With the right strategies in...

The Essential Role of Marketing Management: Maximizing Customer Value

The Essential Role of Marketing Management: Maximizing Customer Value

Marketing management is a critical component of any successful business. It is responsible for generating revenue,...

The Biggest Challenges for Marketers in 2023: What You Need to Conquer

The Biggest Challenges for Marketers in 2023: What You Need to Conquer

At 20keters, professionals are constantly presented with a variety of obstacles, from economic instability to shifts in...

What are the main duties and responsibilities of marketing manager?

What are the main duties and responsibilities of marketing manager?

A marketing manager would conduct market research, understand customer trends and preferences, create marketing strategy...

A Comprehensive Guide to 4 Approaches of Marketing Implementation

A Comprehensive Guide to 4 Approaches of Marketing Implementation

Marketing is a complex process that requires a deep understanding of the market and the customer. To gain a better...

5 Major Challenges Marketers Must Overcome

5 Major Challenges Marketers Must Overcome

Marketing is a complex field that requires a great deal of skill and knowledge to navigate. From demonstrating the value...

How to Increase Your Market Share Through Strategic Marketing Management

How to Increase Your Market Share Through Strategic Marketing Management

Increasing market share is a key goal for any business. To achieve this, companies must focus on improving their target...

10 Proven Strategies to Market Your Business Online

10 Proven Strategies to Market Your Business Online

The most effective marketing strategies are those that target a specific audience, focus on key benefits based on the...

4 Types of Effective Marketing Strategies: A Comprehensive Guide

4 Types of Effective Marketing Strategies: A Comprehensive Guide

In a classic Harvard Business Review article, Ansoff (195) identified four strategies for business growth. These...

Maximizing Your Marketing Management Strategy

Maximizing Your Marketing Management Strategy

Marketing automation tools can be a great asset for businesses, helping them save time and money while providing more...

How can customer segmentation be used in an effective marketing management strategy?

How can customer segmentation be used in an effective marketing management strategy?

Using customer segmentation in your marketing strategy involves the process of dividing your customer base into different ...

Creating a Winning Marketing Management Plan: Tips and Tricks

Creating a Winning Marketing Management Plan: Tips and Tricks

Developing a successful marketing management plan requires a clear vision of your company's objectives and an in-depth...

Maximizing Your Success in 2023: What Marketers Need to Know

Maximizing Your Success in 2023: What Marketers Need to Know

With 1.5 billion social media users around the world, it's a market that businesses should take advantage of....

How to Improve Customer Service Experience with Marketing

How to Improve Customer Service Experience with Marketing

Marketing and customer service teams can both benefit from creating customer profiles. By gathering customer data and...

Marketing Management: A Comprehensive Guide

Marketing Management: A Comprehensive Guide

Marketing management is a complex and ever-evolving field. It requires a deep understanding of the market, customer data, ...

The 4Ps of Modern Marketing Management: A Comprehensive Guide to Success

The 4Ps of Modern Marketing Management: A Comprehensive Guide to Success

Marketing management is an essential part of any business. It requires the use of various tools and strategies to reach...

Developing the Perfect Marketing Mix: Crafting an Effective Strategy

Developing the Perfect Marketing Mix: Crafting an Effective Strategy

Participating in market research and product development is essential for B2B representatives and sales teams who want to ...

What does increasing market share mean?

What does increasing market share mean?

A company that increases its market share will increase its revenues faster than its competitors. Gains or losses in...

Overcoming Challenges for Digital Marketers in the Digital Age

Overcoming Challenges for Digital Marketers in the Digital Age

As a result of the pandemic and a constantly changing competitive business environment, getting new customers and...

The Benefits of Having a Creative Marketing Team: Unlocking Your Business Potential

The Benefits of Having a Creative Marketing Team: Unlocking Your Business Potential

Having a creative marketing team can be a great asset to any business. It can help you develop and execute a marketing...

Creating an Effective Digital Marketing Strategy: A Comprehensive Guide

Creating an Effective Digital Marketing Strategy: A Comprehensive Guide

Creating an effective digital marketing strategy is essential for any business that wants to succeed in the digital age....

Unlocking New Opportunities for Growth Through Strategic Marketing Management

Unlocking New Opportunities for Growth Through Strategic Marketing Management

Marketing management is a powerful tool for businesses to unlock new opportunities for growth. By leveraging market...

Reducing Marketing Costs: An Expert's Guide to Maximizing ROI

Reducing Marketing Costs: An Expert's Guide to Maximizing ROI

Marketing is an essential part of any business, but it can be expensive. Fortunately, there are ways to reduce marketing...

Creating Brand Awareness Content: A Comprehensive Guide to Boost Your Brand

Creating Brand Awareness Content: A Comprehensive Guide to Boost Your Brand

Increasing brand awareness is essential for any company, as it helps to build trust and credibility with potential...

What are the 5 roles of marketing communication?

What are the 5 roles of marketing communication?

The five elements of the marketing communication mix are advertising, direct marketing and personal selling, public...

Why is marketing cost important?

Why is marketing cost important?

Importance of marketing costs Since marketing spending is a discretionary expense, it can significantly affect the...

Unlock the Secrets of Customer Loyalty in Marketing Management

Unlock the Secrets of Customer Loyalty in Marketing Management

Customer loyalty is a key factor in marketing management, as it is the ongoing emotional relationship between a company...

Which Marketing Strategy is the Most Efficient and Cost-Effective?

Which Marketing Strategy is the Most Efficient and Cost-Effective?

Before the Covid outbreak, InsideSales reported that 73% of sellers and sales leaders consider webinars to be one of the...

How do you identify a marketing challenge?

How do you identify a marketing challenge?

Brand or Product Positioning Challenge · 4.If you didn't do the necessary market research and are now facing the...

Unlock the Power of MarTech: How Marketing Management Technology Can Help Your Business

Unlock the Power of MarTech: How Marketing Management Technology Can Help Your Business

A DEC in Marketing and Management Technology is a great way to prepare for a career in marketing, advertising,...

Overcoming the Top 12 Digital Marketing Challenges

Overcoming the Top 12 Digital Marketing Challenges

The impact of COVID-19 on digital marketers and companies is undeniable. As a successful digital agency for sixteen...

How do you identify market shares?

How do you identify market shares?

A company's market share is its sales measured as a percentage of an industry's total revenue. You can determine a...

Effective Strategies for Improving Communication Within a Marketing Team

Effective Strategies for Improving Communication Within a Marketing Team

Communication is the foundation of team success, and there are several strategies that can be used to ensure effective...

Implementing Your Marketing Plan: A Step-by-Step Guide to Success

Implementing Your Marketing Plan: A Step-by-Step Guide to Success

Implementing a marketing plan can be a daunting task, but it doesn't have to be. With the right strategy and resources,...

Effective Strategies for Marketing Management: A Comprehensive Guide

Effective Strategies for Marketing Management: A Comprehensive Guide

Creating a successful marketing strategy is essential for any business to reach its goals. It requires careful planning...

How to Increase Brand Awareness Through Marketing

How to Increase Brand Awareness Through Marketing

Using native advertising is one of the most effective ways to increase brand awareness and attract new customers. Native...

What are the 5 objectives of marketing communication?

What are the 5 objectives of marketing communication?

The goal of marketing communications is to create brand awareness, generate leads, establish relationships with customers ...

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data analysis is an essential component of any successful marketing management strategy. It helps you understand which...

5 Essential Steps to Mastering Marketing Management

5 Essential Steps to Mastering Marketing Management

Marketing is a company's most important asset. It is the only function that can generate revenue, and it is used to tell...

How to Incorporate Customer Feedback into a Winning Marketing Management Strategy

How to Incorporate Customer Feedback into a Winning Marketing Management Strategy

To ensure long-term success, marketers must bring their brands closer to their target audience. A high Net Promoter Score ...

How do you identify marketing problems?

How do you identify marketing problems?

Identify market problems Market problems are the stated or silent problems of your target market. This could refer to...

The 7 C's of Marketing: A Comprehensive Guide - A Comprehensive Expert Guide

The 7 C's of Marketing: A Comprehensive Guide - A Comprehensive Expert Guide

The 7 C's of marketing is a model that considers both marketing strategies and the segment to which the strategies are...

Which concept of marketing mix was developed by?

Which concept of marketing mix was developed by?

The term marketing mix is a basic model for companies, which has historically focused on product, price, place and...

Marketing Best Practices: How to Reach Your Target Audience and Maximize Your ROI

Marketing Best Practices: How to Reach Your Target Audience and Maximize Your ROI

Marketing is an essential part of any business, and it's important to understand the best practices for reaching your...

What is the marketing challenge?

What is the marketing challenge?

Marketing challenges are marketing-related issues that negatively affect your company's ROI. The right strategies can...

Creating a Winning Marketing Management Plan: 8 Steps to Success

Creating a Winning Marketing Management Plan: 8 Steps to Success

Creating a successful marketing management plan is essential for any business that wants to grow and develop. It's...

7 Essential Components of an Effective Marketing Plan: A Comprehensive Guide

7 Essential Components of an Effective Marketing Plan: A Comprehensive Guide

Marketing is a complex process that requires careful planning and execution. To ensure success, it is important to...

Creative Strategies to Boost Brand Awareness

Creative Strategies to Boost Brand Awareness

Brand awareness is a measure of how well people recognize your brand and how “aware” they are that it exists. It...

How Can Companies Improve Customer Retention Through Marketing Management?

How Can Companies Improve Customer Retention Through Marketing Management?

By retaining customers, companies can help them get more value from a product, encourage them to share feedback to...

Digital Advertising: Incorporating it into an Effective Marketing Management Strategy

Digital Advertising: Incorporating it into an Effective Marketing Management Strategy

A successful digital marketing strategy is essential for businesses to expand their reach and engagement on websites,...

Gaining a Competitive Edge in Marketing Management

Gaining a Competitive Edge in Marketing Management

Gaining a competitive edge in marketing management as a service company means providing better offers than your...

The 4 Ps of Marketing: A Comprehensive Guide to Success

The 4 Ps of Marketing: A Comprehensive Guide to Success

Marketing is an essential part of any business, and the 4 Ps of marketing are the key elements that must be carefully...

What are the four 4 types in effective marketing strategy?

What are the four 4 types in effective marketing strategy?

In a classic Harvard Business Review article, Ansoff (195) identified four strategies for business growth. These four...

What are the 4 marketing communication objectives?

What are the 4 marketing communication objectives?

Influence purchasing decisions; encourage customers to buy a product; establish a positive brand image; achieve brand...

The Benefits of Knowing Your Marketing Costs

The Benefits of Knowing Your Marketing Costs

Marketing costs are an essential part of any business, as they help to attract and retain customers, increase brand...

What Skills and Knowledge are Essential for Effective Marketing Management?

What Skills and Knowledge are Essential for Effective Marketing Management?

Marketing management is a complex field that necessitates a wide range of skills and knowledge to be successful. From...

Developing Products with a Winning Marketing Strategy

Developing Products with a Winning Marketing Strategy

Having a well-defined marketing strategy is essential for any business to reach success. It helps you stay in tune with...

6 Ways Marketing Management Can Improve Customer Service

6 Ways Marketing Management Can Improve Customer Service

Customer service is a priority for many businesses, as three out of four customers are more likely to spend money on...

10 Essential Functions of Marketing Management

10 Essential Functions of Marketing Management

Marketing management is an essential part of any business, as it helps to build relationships with customers and create a ...

What's the Next Big Thing in Marketing 2023? - An Expert's Perspective

What's the Next Big Thing in Marketing 2023? - An Expert's Perspective

Marketing is an ever-evolving field, and it's essential for marketers to stay ahead of the curve. In 2023, the focus will ...

What is effective marketing communication strategy?

What is effective marketing communication strategy?

Talk directly about the weak point of your ideal customer instead of addressing an inaccurate audience. Align your...

Using Data to Improve Your Marketing and Promotions: An Expert's Guide

Using Data to Improve Your Marketing and Promotions: An Expert's Guide

Data is an essential component of any successful marketing and promotional strategy. It helps marketers understand their...

What is the most important thing in marketing?

What is the most important thing in marketing?

The most important piece of a marketing plan is your target customer. Knowing and anticipating the wants and needs of...

What are the 5 duties of marketing manager?

What are the 5 duties of marketing manager?

A marketing manager is a professional responsible for overseeing and coordinating the marketing activities of a company...

Building Your Brand Through Effective Marketing

Building Your Brand Through Effective Marketing

Brand marketing is an essential tool for increasing the value of a company. It focuses on promoting the brand as a whole, ...

Measuring the Success of Your Marketing Management Plan: A Comprehensive Guide

Measuring the Success of Your Marketing Management Plan: A Comprehensive Guide

Marketing effectiveness is an essential part of any business plan. To ensure that your marketing efforts are successful,...

The Benefits of Loyalty Marketing: How to Retain Customers and Grow Your Business

The Benefits of Loyalty Marketing: How to Retain Customers and Grow Your Business

Customer loyalty is an essential part of any successful business. It's a reflection of how much money the customer is...

The 4 P's of Marketing: A Comprehensive Guide to Successful Omnichannel Strategies

The 4 P's of Marketing: A Comprehensive Guide to Successful Omnichannel Strategies

Marketing is an ever-evolving field, and the 4 P's of marketing are a classic example of how the practice has changed...

How to Increase Brand Awareness in Marketing

How to Increase Brand Awareness in Marketing

Brand awareness is the extent to which a brand's target audience can recognize or remember it in different situations. It ...

Creating a Winning Marketing Plan for a New Product Launch

Creating a Winning Marketing Plan for a New Product Launch

When it comes to launching a new product, the marketing mix is essential for success. The four P's - product, price,...

Marketing Management: Best Practices for Achieving Success

Marketing Management: Best Practices for Achieving Success

Marketing is a process that involves the attributes, pricing, distribution and promotion of a product or service....

Maximizing ROI with Strategic Marketing Management

Maximizing ROI with Strategic Marketing Management

Marketing ROI is a key metric for any business, and it's essential to understand how to maximize it. To achieve this, you ...

12 Marketing Challenges and Solutions to Overcome Them

12 Marketing Challenges and Solutions to Overcome Them

Marketing challenges are an inevitable part of business, but how can you overcome them? We've compiled a list of the top...

4 Steps to Crafting the Perfect Marketing Strategy

4 Steps to Crafting the Perfect Marketing Strategy

Product, price, location and promotion are the four P's of the marketing mix. These essential elements must be carefully...

What are the Challenges of Marketing Today? - An Expert's Perspective

What are the Challenges of Marketing Today? - An Expert's Perspective

As the economy continues to recover from the aftershocks of unexpected recessions, the role of a marketing professional...

What Makes Marketing Successful? A Comprehensive Guide

What Makes Marketing Successful? A Comprehensive Guide

Marketing success is a combination of many factors, from understanding your target market to analyzing your competitors...

Using Data to Unlock the Power of Performance in Marketing

Using Data to Unlock the Power of Performance in Marketing

Data-based marketing is the practice of optimizing brand communications based on customer information. Marketers use...

3 Types of Brand Awareness: Unlocking the Power of Brand Recall, Recognition and Dominance

3 Types of Brand Awareness: Unlocking the Power of Brand Recall, Recognition and Dominance

When it comes to building a successful business, brand awareness is key. There are three main types of brand awareness...

Developing Customer Loyalty Through Innovative Marketing Strategies

Developing Customer Loyalty Through Innovative Marketing Strategies

Marketers use loyalty marketing strategies to build customer trust and maintain the interest of repeat buyers. By...

How to Increase Customer Engagement Through Marketing Management

How to Increase Customer Engagement Through Marketing Management

Marketing management is a powerful tool for boosting customer engagement. It can help create great customer experiences,...

Creating Brand Awareness for Marketers: Expert Tips and Strategies

Creating Brand Awareness for Marketers: Expert Tips and Strategies

Marketers have a wealth of tools at their disposal to create brand awareness. From blog posts and sponsored content to...