Erika Biron

Erika Biron

Typical coffee lover. Incurable social media ninja. Lifelong explorer. Infuriatingly humble bacon scholar. Subtly charming coffee ninja.

104 Posts Written
How to Measure the Success of Your Marketing Management Plan

How to Measure the Success of Your Marketing Management Plan

Many sellers and business owners focus on the most popular marketing KPIs, such as cost per lead, conversion rate, and...

Maximizing Results with Effective Marketing Management

Maximizing Results with Effective Marketing Management

Marketing effectiveness is measured by the extent to which a company's marketing strategies increase its revenues and, at ...

How do you identify market shares?

How do you identify market shares?

A company's market share is its sales measured as a percentage of an industry's total revenue. You can determine a...

How to Increase Brand Awareness in Marketing

How to Increase Brand Awareness in Marketing

Brand awareness is the extent to which a brand's target audience can recognize or remember it in different situations. It ...

Marketing Management Challenges in the 21st Century: Overcoming Obstacles for Success

Marketing Management Challenges in the 21st Century: Overcoming Obstacles for Success

The 21st century has brought with it a multitude of challenges for marketing management. From increased competition to...

How Can Marketing Management Enhance Customer Experience?

How Can Marketing Management Enhance Customer Experience?

Building successful teams, optimizing the performance of managers, and making informed and timely business decisions are...

The 4 Ps of Marketing: A Comprehensive Guide to Maximizing Your Business Potential

The 4 Ps of Marketing: A Comprehensive Guide to Maximizing Your Business Potential

As an expert in SEO, I understand how important it is for businesses to understand why the 4 Ps of marketing are so...

Developing Customer Loyalty Through Innovative Marketing Strategies

Developing Customer Loyalty Through Innovative Marketing Strategies

Marketers use loyalty marketing strategies to build customer trust and maintain the interest of repeat buyers. By...

Why is marketing cost important?

Why is marketing cost important?

Importance of marketing costs Since marketing spending is a discretionary expense, it can significantly affect the...

How to Increase Your Market Share Through Strategic Marketing Management

How to Increase Your Market Share Through Strategic Marketing Management

Increasing market share is a key goal for any business. To achieve this, companies must focus on improving their target...

The 7 C's of Marketing: A Comprehensive Guide - A Comprehensive Expert Guide

The 7 C's of Marketing: A Comprehensive Guide - A Comprehensive Expert Guide

The 7 C's of marketing is a model that considers both marketing strategies and the segment to which the strategies are...

Which concept of marketing mix was developed by?

Which concept of marketing mix was developed by?

The term marketing mix is a basic model for companies, which has historically focused on product, price, place and...

What are the 5 duties of marketing manager?

What are the 5 duties of marketing manager?

A marketing manager is a professional responsible for overseeing and coordinating the marketing activities of a company...

Creating a Comprehensive Marketing Strategy and Mix for a Product

Creating a Comprehensive Marketing Strategy and Mix for a Product

Developing a comprehensive marketing strategy and mix for a product is essential for any business. It is important to...

Creating an Effective Digital Marketing Strategy: A Comprehensive Guide

Creating an Effective Digital Marketing Strategy: A Comprehensive Guide

Creating an effective digital marketing strategy is essential for any business that wants to succeed in the digital age....

What are the 5 roles of marketing communication?

What are the 5 roles of marketing communication?

The five elements of the marketing communication mix are advertising, direct marketing and personal selling, public...

Unlocking New Opportunities for Growth Through Strategic Marketing Management

Unlocking New Opportunities for Growth Through Strategic Marketing Management

Marketing management is a powerful tool for businesses to unlock new opportunities for growth. By leveraging market...

The Essential Technologies for Modern Marketing Management

The Essential Technologies for Modern Marketing Management

When I was 17 years old and trying to figure out what I wanted to be when I grew up, the director of marketing technology ...

10 Proven Strategies to Market Your Business Online

10 Proven Strategies to Market Your Business Online

The most effective marketing strategies are those that target a specific audience, focus on key benefits based on the...

The 4Ps of Modern Marketing Management: A Comprehensive Guide to Success

The 4Ps of Modern Marketing Management: A Comprehensive Guide to Success

Marketing management is an essential part of any business. It requires the use of various tools and strategies to reach...

How can customer segmentation be used in an effective marketing management strategy?

How can customer segmentation be used in an effective marketing management strategy?

Using customer segmentation in your marketing strategy involves the process of dividing your customer base into different ...

Is brand loyalty a marketing strategy?

Is brand loyalty a marketing strategy?

Loyalty marketing is a customer retention marketing tactic that is based on retaining repeat shoppers through incentives...

The Most Important Factor for Successful Marketing Management

The Most Important Factor for Successful Marketing Management

Understanding your ideal customer is essential if you want to do business with them. You must be aware of their...

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data analysis is an essential component of any successful marketing management strategy. It helps you understand which...

Unlock the Power of MarTech: How Marketing Management Technology Can Help Your Business

Unlock the Power of MarTech: How Marketing Management Technology Can Help Your Business

A DEC in Marketing and Management Technology is a great way to prepare for a career in marketing, advertising,...

4 Steps to Crafting the Perfect Marketing Strategy

4 Steps to Crafting the Perfect Marketing Strategy

Product, price, location and promotion are the four P's of the marketing mix. These essential elements must be carefully...

Creating a Winning Marketing Plan for a New Product Launch

Creating a Winning Marketing Plan for a New Product Launch

When it comes to launching a new product, the marketing mix is essential for success. The four P's - product, price,...

Maximizing Your Marketing Management Strategy

Maximizing Your Marketing Management Strategy

Marketing automation tools can be a great asset for businesses, helping them save time and money while providing more...

The Benefits of Having a Creative Marketing Team: Unlocking Your Business Potential

The Benefits of Having a Creative Marketing Team: Unlocking Your Business Potential

Having a creative marketing team can be a great asset to any business. It can help you develop and execute a marketing...

12 Marketing Challenges and Solutions to Overcome Them

12 Marketing Challenges and Solutions to Overcome Them

Marketing challenges are an inevitable part of business, but how can you overcome them? We've compiled a list of the top...

Using Data to Enhance Your Digital Marketing Strategy

Using Data to Enhance Your Digital Marketing Strategy

Data-based marketing is a strategy that focuses on optimizing brand communications based on customer information. It is a ...

5 Major Challenges Marketers Must Overcome

5 Major Challenges Marketers Must Overcome

Marketing is a complex field that requires a great deal of skill and knowledge to navigate. From demonstrating the value...

What are the 4 marketing communication objectives?

What are the 4 marketing communication objectives?

Influence purchasing decisions; encourage customers to buy a product; establish a positive brand image; achieve brand...

What are the main duties and responsibilities of marketing manager?

What are the main duties and responsibilities of marketing manager?

A marketing manager would conduct market research, understand customer trends and preferences, create marketing strategy...

The Top Challenges for Marketers in 2021 and How to Overcome Them

The Top Challenges for Marketers in 2021 and How to Overcome Them

As the economy continues to recover from the unexpected recessions, the role of a marketing professional has become...

What are the Challenges of Marketing Today? - An Expert's Perspective

What are the Challenges of Marketing Today? - An Expert's Perspective

As the economy continues to recover from the aftershocks of unexpected recessions, the role of a marketing professional...

How to Increase Brand Awareness Through Marketing

How to Increase Brand Awareness Through Marketing

Using native advertising is one of the most effective ways to increase brand awareness and attract new customers. Native...

What does increasing market share mean?

What does increasing market share mean?

A company that increases its market share will increase its revenues faster than its competitors. Gains or losses in...

The 4 P's of Marketing: A Comprehensive Guide to Successful Omnichannel Strategies

The 4 P's of Marketing: A Comprehensive Guide to Successful Omnichannel Strategies

Marketing is an ever-evolving field, and the 4 P's of marketing are a classic example of how the practice has changed...

10 Essential Functions of Marketing Management

10 Essential Functions of Marketing Management

Marketing management is an essential part of any business, as it helps to build relationships with customers and create a ...

The Benefits of Having a Creative Marketing Management Team

The Benefits of Having a Creative Marketing Management Team

Having a creative marketing management team can be a great asset to any business. They can help you track and analyze...

Reducing Marketing Costs: An Expert's Guide to Maximizing ROI

Reducing Marketing Costs: An Expert's Guide to Maximizing ROI

Marketing is an essential part of any business, but it can be expensive. Fortunately, there are ways to reduce marketing...

Which Marketing Strategy is the Most Efficient and Cost-Effective?

Which Marketing Strategy is the Most Efficient and Cost-Effective?

Before the Covid outbreak, InsideSales reported that 73% of sellers and sales leaders consider webinars to be one of the...

Effective Strategies for Marketing Management: A Comprehensive Guide

Effective Strategies for Marketing Management: A Comprehensive Guide

Creating a successful marketing strategy is essential for any business to reach its goals. It requires careful planning...

Developing Products with a Winning Marketing Strategy

Developing Products with a Winning Marketing Strategy

Having a well-defined marketing strategy is essential for any business to reach success. It helps you stay in tune with...

Marketing Strategies for New Product Development: A Comprehensive Guide

Marketing Strategies for New Product Development: A Comprehensive Guide

Product marketing is a key element in the development of new products that can address customer needs. It allows...

How does customer feedback contribute to the success of a business?

How does customer feedback contribute to the success of a business?

Customer feedback gives you an idea of customer satisfaction levels. Customer satisfaction is customer satisfaction with...

Creative Strategies to Boost Brand Awareness

Creative Strategies to Boost Brand Awareness

Brand awareness is a measure of how well people recognize your brand and how “aware” they are that it exists. It...

Maximizing ROI with Strategic Marketing Management

Maximizing ROI with Strategic Marketing Management

Marketing ROI is a key metric for any business, and it's essential to understand how to maximize it. To achieve this, you ...

The 4 Essential Elements of Marketing Management: A Comprehensive Guide

The 4 Essential Elements of Marketing Management: A Comprehensive Guide

Marketing management is a complex process that requires a deep understanding of the four key elements: product, price,...

4 Types of Effective Marketing Strategies: A Comprehensive Guide

4 Types of Effective Marketing Strategies: A Comprehensive Guide

In a classic Harvard Business Review article, Ansoff (195) identified four strategies for business growth. These...

Which of the 4ps is most important and why?

Which of the 4ps is most important and why?

The product is the most important pillar of the marketing strategy. You deliver a particular product to a particular...

What is effective marketing communication strategy?

What is effective marketing communication strategy?

Talk directly about the weak point of your ideal customer instead of addressing an inaccurate audience. Align your...

Building Your Brand Through Effective Marketing

Building Your Brand Through Effective Marketing

Brand marketing is an essential tool for increasing the value of a company. It focuses on promoting the brand as a whole, ...

What is the most important thing in marketing?

What is the most important thing in marketing?

The most important piece of a marketing plan is your target customer. Knowing and anticipating the wants and needs of...

Maximizing Your Success in 2023: What Marketers Need to Know

Maximizing Your Success in 2023: What Marketers Need to Know

With 1.5 billion social media users around the world, it's a market that businesses should take advantage of....

Creating a Winning Marketing Management Plan: Tips and Tricks

Creating a Winning Marketing Management Plan: Tips and Tricks

Developing a successful marketing management plan requires a clear vision of your company's objectives and an in-depth...

How do you identify marketing problems?

How do you identify marketing problems?

Identify market problems Market problems are the stated or silent problems of your target market. This could refer to...

Gaining a Competitive Edge in Marketing Management

Gaining a Competitive Edge in Marketing Management

Gaining a competitive edge in marketing management as a service company means providing better offers than your...

Using Data to Unlock the Power of Performance in Marketing

Using Data to Unlock the Power of Performance in Marketing

Data-based marketing is the practice of optimizing brand communications based on customer information. Marketers use...

What Makes Marketing Successful? A Comprehensive Guide

What Makes Marketing Successful? A Comprehensive Guide

Marketing success is a combination of many factors, from understanding your target market to analyzing your competitors...

The Benefits of Knowing Your Marketing Costs

The Benefits of Knowing Your Marketing Costs

Marketing costs are an essential part of any business, as they help to attract and retain customers, increase brand...

Measuring the Success of Your Marketing Management Plan: A Comprehensive Guide

Measuring the Success of Your Marketing Management Plan: A Comprehensive Guide

Marketing effectiveness is an essential part of any business plan. To ensure that your marketing efforts are successful,...

How to Increase Brand Awareness with Marketing Management

How to Increase Brand Awareness with Marketing Management

Marketing management is a powerful tool for increasing brand awareness. It can help you inform, educate, and entertain...

10 Essential Elements for a Winning Marketing Plan

10 Essential Elements for a Winning Marketing Plan

Creating a successful marketing plan is essential for any business to succeed. It is the first step in creating a...

Maximizing Returns and Reducing Costs with Effective Marketing Management

Maximizing Returns and Reducing Costs with Effective Marketing Management

Marketing management can be a powerful tool to reduce costs and maximize returns. By adjusting your strategy to emphasize ...

Marketing Management: Best Practices for Achieving Success

Marketing Management: Best Practices for Achieving Success

Marketing is a process that involves the attributes, pricing, distribution and promotion of a product or service....

How to Improve Customer Service and Increase Loyalty

How to Improve Customer Service and Increase Loyalty

Customer service is a critical component of any business, and it is essential to ensure that your representatives are...

What are the 5 objectives of marketing communication?

What are the 5 objectives of marketing communication?

The goal of marketing communications is to create brand awareness, generate leads, establish relationships with customers ...

Developing the Perfect Marketing Mix: Crafting an Effective Strategy

Developing the Perfect Marketing Mix: Crafting an Effective Strategy

Participating in market research and product development is essential for B2B representatives and sales teams who want to ...

10 Essential Components of a Successful Marketing Management Plan

10 Essential Components of a Successful Marketing Management Plan

A marketing plan is essential for business success. It is the first step in creating a successful marketing program for...

Implementing Your Marketing Plan: A Step-by-Step Guide to Success

Implementing Your Marketing Plan: A Step-by-Step Guide to Success

Implementing a marketing plan can be a daunting task, but it doesn't have to be. With the right strategy and resources,...

Overcoming Challenges for Digital Marketers in the Digital Age

Overcoming Challenges for Digital Marketers in the Digital Age

As a result of the pandemic and a constantly changing competitive business environment, getting new customers and...

How do marketing and development work together?

How do marketing and development work together?

Both teams can work together understanding marketing interests and development needs and focus on delivering the user...

5 Essential Components of a Winning Marketing Plan

5 Essential Components of a Winning Marketing Plan

The key to success is understanding that you can't please everyone. A well-crafted marketing plan is full of dates and...

Overcoming the Top 12 Marketing Challenges: Solutions for Product Marketers

Overcoming the Top 12 Marketing Challenges: Solutions for Product Marketers

Product marketing is the process of bringing a new product to market and making consumers appreciate it. Evaluating your...

How to Incorporate Customer Feedback into a Winning Marketing Management Strategy

How to Incorporate Customer Feedback into a Winning Marketing Management Strategy

To ensure long-term success, marketers must bring their brands closer to their target audience. A high Net Promoter Score ...

3 Types of Brand Awareness: Unlocking the Power of Brand Recall, Recognition and Dominance

3 Types of Brand Awareness: Unlocking the Power of Brand Recall, Recognition and Dominance

When it comes to building a successful business, brand awareness is key. There are three main types of brand awareness...

What are primary and secondary market shares?

What are primary and secondary market shares?

Primary markets only offer shares for the first time and the issuing company itself sells its own shares (for example,...

What's the Next Big Thing in Marketing 2023? - An Expert's Perspective

What's the Next Big Thing in Marketing 2023? - An Expert's Perspective

Marketing is an ever-evolving field, and it's essential for marketers to stay ahead of the curve. In 2023, the focus will ...

The Biggest Challenges for Marketers in 2023: What You Need to Conquer

The Biggest Challenges for Marketers in 2023: What You Need to Conquer

At 20keters, professionals are constantly presented with a variety of obstacles, from economic instability to shifts in...

5 Essential Steps to Mastering Marketing Management

5 Essential Steps to Mastering Marketing Management

Marketing is a company's most important asset. It is the only function that can generate revenue, and it is used to tell...

6 Ways Marketing Management Can Improve Customer Service

6 Ways Marketing Management Can Improve Customer Service

Customer service is a priority for many businesses, as three out of four customers are more likely to spend money on...

Creating Brand Awareness for Marketers: Expert Tips and Strategies

Creating Brand Awareness for Marketers: Expert Tips and Strategies

Marketers have a wealth of tools at their disposal to create brand awareness. From blog posts and sponsored content to...

Content Creation: A Comprehensive Guide to Effective Marketing Management

Content Creation: A Comprehensive Guide to Effective Marketing Management

Content creation is an essential part of any successful marketing management strategy. It involves creating and...

How Can Companies Improve Customer Retention Through Marketing Management?

How Can Companies Improve Customer Retention Through Marketing Management?

By retaining customers, companies can help them get more value from a product, encourage them to share feedback to...

What are the types of integrated marketing communication strategies?

What are the types of integrated marketing communication strategies?

Paid advertising is paid communication, generally through print, television, radio, application, or banner...

The Advantages of Being a Marketing Manager

The Advantages of Being a Marketing Manager

Marketing managers have the opportunity to use their creativity and analytical skills to develop strategies that involve...

Unlock the Secrets of Customer Loyalty in Marketing Management

Unlock the Secrets of Customer Loyalty in Marketing Management

Customer loyalty is a key factor in marketing management, as it is the ongoing emotional relationship between a company...

Overcoming the Most Common Marketing Challenges in 2021

Overcoming the Most Common Marketing Challenges in 2021

As the world continues to grapple with the economic fallout of the pandemic, the role of a marketing professional has...

The Essential Role of Marketing Management: Maximizing Customer Value

The Essential Role of Marketing Management: Maximizing Customer Value

Marketing management is a critical component of any successful business. It is responsible for generating revenue,...

How Can Marketing Management Help Boost Your Sales?

How Can Marketing Management Help Boost Your Sales?

Marketing can be a powerful tool to help increase sales. It can create the advertising material used on calls, create...

How can marketing management help to develop new products and services?

How can marketing management help to develop new products and services?

Marketing is essential to the new product development process. Every company needs a cost-effective marketing strategy.

Digital Advertising: Incorporating it into an Effective Marketing Management Strategy

Digital Advertising: Incorporating it into an Effective Marketing Management Strategy

A successful digital marketing strategy is essential for businesses to expand their reach and engagement on websites,...

The 4 Ps of Marketing: A Comprehensive Guide to Success

The 4 Ps of Marketing: A Comprehensive Guide to Success

Marketing is an essential part of any business, and the 4 Ps of marketing are the key elements that must be carefully...

8 Essential Elements for a Winning Marketing Management System

8 Essential Elements for a Winning Marketing Management System

Marketing management is a process that helps companies promote and sell their products, from concept to implementation....

What is Marketing Management and How Can It Help Your Business Grow?

What is Marketing Management and How Can It Help Your Business Grow?

Marketing management is a process of creating, planning, and implementing strategies that help achieve broader business...

Overcoming the Top 12 Digital Marketing Challenges

Overcoming the Top 12 Digital Marketing Challenges

The impact of COVID-19 on digital marketers and companies is undeniable. As a successful digital agency for sixteen...

What Skills and Knowledge are Essential for Effective Marketing Management?

What Skills and Knowledge are Essential for Effective Marketing Management?

Marketing management is a complex field that necessitates a wide range of skills and knowledge to be successful. From...

How do you identify a marketing challenge?

How do you identify a marketing challenge?

Brand or Product Positioning Challenge · 4.If you didn't do the necessary market research and are now facing the...