Brand awareness is a measure of how well people recognize your brand and how “aware” they are that it exists. It encompasses many different KPIs, from traffic to social media engagement, and brand recognition is the extent to which a consumer can correctly identify your brand based on visual indicators such as the logo and colors. To expand brand awareness, you need to be creative and use a variety of tactics. Your employees are your most valuable asset when it comes to increasing brand awareness.
Leaders must create a culture in which employees are eager to promote the organization. You can also offer a free option with the condition that your brand's watermark appears anywhere in the product or service that is aimed at the public. Joining forces with a non-competitive company whose target audience is identical to yours is another great strategy for brand visibility. Co-marketing is an excellent way to build brand awareness, as it allows you to take advantage of another brand's audience and highlight who you are and what you offer in the market. Brand recognition efforts give your brand a personality and a means to be honest, receive feedback and tell a story.
Naked Juice used ads in the format of a collection of videos and photos from Facebook and Instagram with the objective of outreach for its brand awareness campaign. Sponsoring an event also allows you to put your brand name on an event that matches your personality, interests and passions, which means that consumers will associate your brand with that event, its aesthetics and its character. Podcasts provide you with an opportunity to educate, inform, entertain, or advise your audience and build trust in doing so. The advantages of brand awareness will affect the different layers of your organization, from marketing to design and customer service. It helps pave the way to achieving a variety of marketing goals and objectives for your small business, such as staying ahead of the competition, building an audience, and generating more leads. The essential element in increasing brand awareness is knowing what your potential customers expect from your brand. For example, a new company that will operate in the foreign exchange (FX) market can advertise in a magazine that focuses on global trading and currencies in order to create brand awareness among investors. If you're working in an industry where a small dose of comedy or personality is appropriate, being outrageous can make your brand extremely memorable.
For an entrepreneur, the story of the brand could be that he detected a problem in his daily work and invented a solution to solve it. In conclusion, there are many creative strategies you can use to increase brand awareness. From offering free options with your watermark to sponsoring events or creating podcasts, there are plenty of ways to get your name out there. Knowing what your potential customers expect from your brand is key for successful brand recognition efforts.
