The product is the most important pillar of the marketing strategy. You deliver a particular product to a particular audience in a certain location so that it meets their needs and demands. People, place, price and product are integral considerations in marketing. It's difficult to determine which is the most important of these essential components, since they all interact and work together.
Dr. Andrew Fowler, from HFL Risk Services, gave a presentation at The Heath in Runcorn on the 4 P's of process safety. A talented salesperson can combine the additional P's with the 4 traditional P's to bring out the best for their product, company and customers. Jerome McCarthy, who sublimated the concept of the 4 P's of marketing based on Borden's ideas about a marketing mix.
A program that includes the traditional 4 P's with the new time requirements is needed to keep up with the latest developments.
